To know what went incorrect, We now Want to journey again A pair of years to Mountain View, Calif., deep Contained in the modern workplaces of Google. Tright here, amid the colourful campus logos and swaying sycamore timber, The agency’s founders and a handful of trusted authoritiess acquired here up with An inventory of 100 futuristic ideas.
These included indoor GPS and a enterprise referred to as the Google Mind. However The thrill was reserved for A mannequin new style of wearable computer systems That Can be hooked up to pores and skin or, probably, worn like glasses.
By late 2009, Eric Schmidt, then Google’s chief authorities, approached Sebastian Thrun, a genius jack-of-many-trades researcher at Stanford College, and recruited him To assemble out these ideas. Mr. Thrun, instructed To Supply you a cool identify, briefly referred to as the lab “Google X,” hoping To choose one factor greater later.
Based mostly on a quantity of Google staff members who labored on the early levels of the X enterprise (all of whom would converse about the enterprise solely with the promise of anonymity, both as a Outcome of they continued to work for The agency or as a Outcome of they nonetheless had enterprise relationships with it), the lab quickly found a covert house on the Google Campus, Taking over the second flooring of a nondescript constructing at 1489 Charleston Avenue. Tright here, the lab’s first enterprise was born: A Sort of digital-actuality-type factor Which might later Discover your self to be Usually acknowledged as Google Glass.
Mr. Thrun recruited a slew of rock-star scientists and researchers to work on Glass, collectively with Astro Teller and Babak Parviz, each On the forefront of wearable computing, and Ms. Olsson, the designer. Earlier than prolonged, Sergey Brin, Google’s co-founder, joined To assist run X.
It’s important To discover two factors about Mr. Brin right here. At the time, he was married to Anne Wojcicki, a genetic-testing entrepreneur and the mom of their two youngsters. Second, he had a popularity at Google for having what has been extensively quoted as “enterprise consideration deficit dysfunction,” turning into Obsessive about one enterprise After which sauntering off to The subsequent. (Mr. Brin declined to remark for This textual content material.)
Source: https://www.nytimes.com/2015/02/05/style/why-google-glass-broke.html